Pre-tests & In-market Ad Evaluation
Predict and adjust for real-world outcomes
Pre-tests & In-market Ad Evaluation
Predict and adjust for real-world outcomes
Pre-Testing
Pre-testing ads is not just beating a number. It is about helping Clients best predict real-world outcomes.
ABX Custom Pre-testing allows Clients an affordable methodology to test multiple versions and then iterate and retest as needed by using ABX’s Continuous Creative Feedback Loop™ before committing to a media schedule.
The ABX Custom Pre-testing program offers the same 14 KPIs as the ABX syndicated platform, allowing tested ads to be evaluated against in-market competitive ads. ABX pretesting has major advantages over competitive services by:
- Using the same questionnaire across a larger base of global ads
- Evaluating emotional response and purchase intent along with other CTAs
- Providing 20 Standard ABX ad effectiveness questions with enough additional custom questions to meet client needs.
- Results in 24-48 hours.
In-Market Ad Testing
In-Market Testing gives you the “why’s” behind the “what’s” of the ABX Index
ABX believes that a 360º perspective is essential for context and in-market ad testing provides that context. It allows Clients to stay ahead of market shifts and to better understand their ad performance. The reality is that message emphasis in one media may need to be adjusted in another since even great ads wear-out.
Ads need to be tracked through custom surveys to understand how message evolution and ad replacement should be managed for continuous ROAS improvement. In-market testing helps dissect your advertising to:
- Verify that your ads are actually performing as expected in the real, very cluttered world
- Understand which targets/sub-targets are most responsive
- Learn the possible effect of competitive impact/response
- Harness global brand expertise to inspire innovation
For more information contact us HERE.
ABX Advertising Benchmark Index (www.adbenchmark.com), is a techno-research company focused on driving ROAS & ROI through their Global Integrated Single Solution. Marketers, through the ABX Global Multimedia/Multi Channel Platform, are able to evaluate the effectiveness of all their creative and copy across all media types and channels, and against their competitors’ and other ads, representing approximately 90% of global ad spend.
Our solutions are designed by the Visionaries, Inventors, and Pioneers and inventors who helped create the methodologies used by legacy marketing research firms. Need something not listed on our site? Other valuable consumer data is also available for making informed, time-sensitive business decisions.