Three Powerful Systems

Informed by the most powerful global syndicated database in the industry — coupled with the most agile support team — we deliver the start-to-finish custom insights creative teams need to dramatically increase advertising impact.

1

2

3

Channels

Global Multichannel/ Multimedia

As the ONLY Global Cross-Channel Syndicated platform, ABX will provide you with the ability to benchmark your work.

Entertainment & Video Games

ABX has 25+ years in Entertainment Advertising Measurement and can provide the creative insights you’ll need to succeed.

ABX is the market leader in evaluating audio effectiveness with 23,000+ tested radio and podcast ads to date and 400,000+ across all media types and variables.

Out of Home and Digital Out of Home are a growing space for ad spend, continuing to grow year over year.

Corporate, Brand & Product Solutions

Environmental, Social & Governance (ESG)

ABX is pioneering metrics and insights for measuring Social Sensitivity through the syndicated measurement of thousands upon thousands of ads.

Gender Equality Index™

Get the gold standard in global gender norms using ABX’s Gender Equality Index™ – the same system that fuels SeeHer’s Gender Equality Measure (GEM™).

Use the ABX Brand Fit™ program to make sure your brand is more memorable and generates high purchase intent.

Product Integration & Placement Testing

Add product integration and placement to your traditional advertising to get the results you need.

Pre-tests & In-market Ad Evaluation

Use the ABX Creative Feedback Loop™ to affordably test, iterate, and retest before committing to a media schedule.

Bespoke Solutions

Simplify complex reports with a customized, easy to access dashboard.