Why do it yourself when it can be done for you?

Sometimes determining advertising effectiveness requires more than standardized dashboards, limited questionnaires and canned reports. Marketers need to understand the “why” as well as the “how or what” of ad performance. Writing reports from DIY measurement platforms or ad hoc surveys can be time-consuming.

Let us design your perfect program with you.

We sit down with every prospect to ascertain their exact needs. Some require only small tweaks to standard offerings, which incur no additional costs. Others require greater customization for huge brand and product portfolios; competitor portfolios; global reach; complex audience sectors, and more. Here are some customization options:

• Advanced data mapping and filters for your
• ABX Multimedia Platform
• Client-Specific ABX Indices
• Typing tool audience profiles, personas, product usage, income, ethnicities, languages, geographies and more
• “One-Click™” dashboard reports for complex needs
• In-depth Insights Reports
• Market Mix Modeling and Predictive Analytics

Here is a sample custom report identifying which of five personas responded best to two different FSI creatives. More can be seen HERE.

And there’s more!

No challenge is too great for the market research and data analyst experts at ABX. To stay ahead of the curve, advertisers need hard data. Here are just a few of the many other types of research available to ABX clients:

• Ad Trackers
• Brand Trackers
• Brand Lift Studies
• Market Mix Modeling
• TV & Movie Concept Evaluation
• Facial Coding
• Eye-Tracking Heat Maps
• Second by Second Video Evaluation

Here is a sample customized “One Click™” Report:

For more information on these services, CONTACT US HERE.