ABX Index™
Our primary metric comprised of the KPIs that count: clear brand, messaging, reputation and call to action. Proven to correlate and predict sales lift and profit.
ABX Index™
Our primary metric comprised of the KPIs that count: clear brand, messaging, reputation and call to action. Proven to correlate and predict sales lift and profit.
The Data You Need
We exhaustively test every single type of advertising creative across the globe to create benchmarks so we can accurately and continually assess what drives ad success and ROI.
ABX’s methodology is unique in measuring all media types in the same survey to replicate real-world viewing. For example, this enables you to compare the effectiveness of a TV spot versus a radio ad.
Data can be generated for a multitude of standard variables including Media Types, Geographies, Categories, Brands, Products, Ages, Ethnicities and Social Factors. Custom variables can also be added.
Our global database of in-market ads generates robust norms for all ABX pre-test, syndicated and custom research, with more than half a million ads measured to date.
For each ad, 14 KPIs are generated including Clear Brand, Message, Reputation (our Net Promoter score), Relevance, Likeability and eight different Calls-to-Action.