ABX Index™
Our primary metric comprised of the KPIs that count: clear brand, messaging, reputation and call to action. Proven to correlate and predict sales lift and profit.
ABX Index™
Our primary metric comprised of the KPIs that count: clear brand, messaging, reputation and call to action. Proven to correlate and predict sales lift and profit.
The Data You Need
We exhaustively test every single type of advertising creative across the globe to create benchmarks so we can accurately and continually assess what drives ad success and ROI.
The ABX Index™ is unique, having been created through the evaluation of hundreds of thousands of in-market ads worldwide. It provides a single score for each ad and 14 KPIs, establishing the most accurate norms globally.
Do you know how your TV creative compares to your audio, digital or OOH ads? ABX measures all media types in the same survey to replicate real-world viewing, so you can compare the ABX Index™ for any ad to any other.
Get rapid results for your creative teams to act in real time. We provide results in 24-48 hours on your ABX Multimedia Dashboard™, and test new ads at any stage of development daily.
The ABX Index™ is used to evaluate creative for all pre-tests, in-market and custom ads in more than 75 countries. Data can be generated for a multitude of standard and custom variables.
More Actionable Insights for Ad Effectiveness
The ABX Index – 14 KPIs
Correlating Drivers to Sales
Advertising Effectiveness, as measured by the ABX Index™, has a significant correlation to sales.
ABX Gender Equality Index (GEI)™
A Strong Connection Exists Between the Gender Equality Ratings & Sales for Females Over Time.
Correlations to Sales
ABX Index™ Correlates Better To Sales than Ad Spend.
Correlations to Sales
Did you know creative accounts for 60-70% of ad sales results?
