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Our Solutions > Global Multimedia Platform

Global Multimedia Platform

The ONLY Multimedia Platform with Global Syndicated Ad Evaluation Data, ABX gives you the ability to fully analyze your results.

Our Solutions > Global Multimedia Platform

Global Multimedia Platform

The ONLY Multimedia Platform with Global Syndicated Ad Evaluation Data, ABX gives you the ability to fully analyze your results.

ACROSS ALL MEDIA TYPES

Using the same methodology for TV, Radio, Print, Digital, Social, Online Video, Outdoor, Cinema, FSI, Podcasts, Short-Form Mobile, Product Placement/Integration, and more.

REAL-TIME UPDATES

A daily flow of data with ongoing alerts and customizable results available in 24-48 hours allows for continuous ROAS improvement versus benchmarking upfront and judging results after the fact.

VIEW, SLICE, DICE, WOW!

Designed and built entirely in-house by ABX market researchers and technicians, the Multimedia Dashboard provides the filtering, variables and report-generation you need.

ABX ONE-CLICK™ REPORTS

Your Dashboard provides standard reports, some of which are below, and customized One-Click Reports designed for board-ready presentations.

Syndicated, Always-On, Real-Time Dashboard

Features results from any geographic region, brand, category, media type, competitive set, demographics,segments, KPIs, etc.

Instant intuitive access to your reports is provided via dashboards optimized for desktop, tablet and mobile.

Sample Standard Dashboard Reports

 

 

Ad Evaluation Results at a Glance

Based on live, in-market ad testing, this detailed report can often take the place of costly pre-tests.

 

 

  1. The ABX Index shows, at a glance, how the ad performs vs. all ads tested.
  2. More ABX Index scores by Category, Medium, Frequencies, Genders, and Regions
  3. Ad performance is also broken down along 14 key metrics.
  4.  Award winning Gender Equality Index (GEI) ™ to measure unconscious bias against women, men, boys and girls.

ABX Ad Report

Drilling Deeper: Quickly Compare KPIs

Compare specific KPIs for up to five ads to immediately see strengths and weaknesses of each.

 

  • The KPI Comparison chart is one of ABX’s many preformatted reports.
  • To the left, we compared the KPI’s between a Burger King and McDonald’s 15-second TV ad.  Both ads only had music playing and ran during the same time period.
  • This is an ideal tool for a quick comparisons of different versions of in-market ads as so adjustments can be made to creative or media bias.
  • As with all ABX preformatted reports, they can be customized to meet client’s KPIs and needs.

Burger King - McDonald's Comparison Chart

Global Creative Performance View

Compare your in-market ads against competitors globally by media type, brand, individual ad, GEI, country, etc.

Below is an interactive Waterfall chart is one of many interactive reports and charts within the ABX portal.

  • Every dot represents the ABX Index score for the ad evaluated.
  • Clicking on a dot shows the ad summary.
  • Double clicking on a dot opens up a full ad report.
  • In this example, we looked at the ads we tested for the top global QSR advertisers (Subway, McDonald’s, Starbucks, KFC, Domino’s) that ran globally during the Winter Holiday Season 2024.
  • Intent To Purchase was the KPI we looked at.
  • The average Purchase KPI Score for all ads tested in the Category was 190, and for TV 117.  The McDonald’s TV ad scored an 127 for Intent To Purchase.

Waterfall Chart QSR Intent to Purchase

Sample One-Click™ Custom Dashboard Reports

Podcast BRAND Sponsored – ABX scores for 18 BRAND Ads Inserted During Show Content

  • The Juneteenth BRAND ‘Intro’ and ‘Interstitial’ ads were strong performers among Black/African-Americans. While the ‘Outro’ ads were more average performers.
  • The increased reputation to the BRAND along with the ads being likeable and calling respondents to some action were the drivers of the success enjoyed by both ‘Intro’ and ‘Interstitial’ ads.
  • The ‘Outro’ ads in June were softer on Purchase scores, but ‘Intro’ and “Interstitial’ were at average levels (which is a positive as spots are not ‘product’ focused).

Podcast

Emotions By Customer Segmentation

To learn more about how ABX’s Global Syndicated Platform can help you, CONTACT US HERE.

ABX Advertising Benchmark Index (www.adbenchmark.com), is a techno-research company focused on driving ROAS & ROI through their Global Integrated Single Solution.  Marketers, through the ABX Global Multimedia/Multi Channel Platform, are able to evaluate the effectiveness of all their creative and copy across all media types and channels, and against their competitors’ and other ads, representing approximately 90% of global ad spend.

Our solutions are designed by the Visionaries, Inventors, and Pioneers and inventors who helped create the methodologies used by legacy marketing research firms. Need something not listed on our site? Other valuable consumer data is also available for making informed, time-sensitive business decisions.