ABX Creative Feedback Loop™
The unique ABX system providing the continuous feedback your creative team needs to improve ad effectiveness.
ABX Creative Feedback Loop™
The unique ABX system providing the continuous feedback your creative team needs to improve ad effectiveness.
Compare against current & historic in-market ads.
Improve your media plan and update with newly tested creative.
The ABX metrics inform future ad creative and campaign development.
Use data to improve creative & increase ROI.
Compare against live in-market ads.
The Insights You Need
Through syndication, we continuously gather and share insights into how your ads perform against competitors’ and other in-market ads, allowing your creative team to adjust live ads in real time and improve return on ad spend.
Evaluation of limited media types deploying siloed creative evaluation, and different measurement methodologies, compromises your understanding of overall effectiveness.
ABX provides feedback on all your ads, not just those you’ve pre-tested, saving money and improving quality.
Clearly see how every ad is performing against competitor ads for every size audience, region, demographic or target variable.
Whether you need to optimize a simple campaign – or a highly complex, global campaign – the ABX Creative Feedback Loop and Multimedia Dashboard enable you to generate better creative in less time.