Revenue

Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend.  Two break-through studies show the truth of these claims with hard data. Creativity in Advertising:...

Subway’s back, with gusto!  Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home.  Relating to its slogan, “Founded on Fresh,” the highly effective...