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Print Advertising

The ABX take on advertising

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Bottom-Scoring Global Print Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Five Best Examples of Print Advertising for 2018
Out of 3,192 Ads, What Makes Print Advertising Great? To get a sense of the magnitude of 3,192 print ads, take a look at the waterfall chart to the left.  The continuous green line is made up of separate dots,...
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