pepsico Archives - ABX

ABX Research and Analysis on Compelling Advertising

Read on to get a competitive edge in creating effective ad.

Influencer Marketing vs Traditional Advertising

Comparing Influencer Marketing with Traditional Advertising

Influencer marketing enables businesses to collaborate with individuals active in social media to increase brand exposure and drive sales. It is about activating a person with a large following to publish social media content promoting the advertiser’s products or services.

Achieving Communication Greatness

On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...