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Multi-Channel Advertising
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
![Influencer Marketing vs Traditional Advertising](https://www.adbenchmark.com/wp-content/uploads/2024/01/Influencer-Marketing-vs-Advertising-650x650.png)
Comparing Influencer Marketing with Traditional Advertising
Influencer marketing enables businesses to collaborate with individuals active in social media to increase brand exposure and drive sales. It is about activating a person with a large following to publish social media content promoting the advertiser’s products or services.
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