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The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
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Snoop Dogg is Making News as a US Import vs. Export
During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...
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Bottom-Scoring Global Print Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Top-Scoring Global Print Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Radio – More Bang for Your Buck?
ABX has long been fascinated by the power of radio. We've written several blogs on the topic, which are full of research: "Four Great Tips for Radio Advertising" and "Research Shows Radio Advertising may be Most Effective." And today we...
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Four Tips for Great Radio Advertising with the Best/Worst of 2018
So far, you've seen good and bad Print and OOH ads from 2018 in this column, and today you'll see the same for Radio. To make this analysis really useful, we've contrasted good and bad 2018 spots within Four Tips...
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Integrated Marketing: Creating Great FSI Advertising
Like all mediums, Free-Standing Inserts (FSIs) can be enormously effective for driving Purchase and other Calls-to-Action, but only when the creative is strong. Today we'll look at some of the best and worst of thousands of FSIs benchmarked by the largest syndicated...
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Research Shows Radio Advertising may be Most Effective
Radio Advertising Bureau's "Matter of Fact" newsletter shared ABX research on how radio may deliver the best ROI and ROAS of all with some smart creative! Examples are from Red Lobster, Discover, McDonald's and Home Depot. Can Radio Advertising really Outperform other Media Types? Thanks to the creative...
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