marketmixmodeling

Highly creative ads have doubled the sales impact of those that are less creative, and advertising creative drives sales 5x as much as media spend.  Two break-through studies show the truth of these claims with hard data. Creativity in Advertising:...

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." John Wanamaker.  Today's post is written by guest-blogger, Michael Wolfe, CEO of Bottom-Line Analytics. Identifying Poor Creative is Critical to Managing your Advertising Spend Most...