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Creativetesting
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
How is Speed Changing Ad Creative Testing?
Today's interview with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, focuses on how speed ishttps://adbenchmark.com/who-we-are/https://www.adbenchmark.com/about-abx/ changing the copy testing paradigm. Four real-life examples of how copy testing in 24 hours made a huge difference for major brands are included. Legacy...
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Should I Look at Faster, Lower Cost Options to Advertising Testing?
Taking a break from our "Data-Driven KPIs" series, today's post gets practical for those making decisions about what types of advertising effectiveness measurement is best for them. A recent chat with J.J. Klein, ABX Chairman, and Gary Getto, ABX President, shows when...
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