This Insideradio.com article states, ” New Pharma Research Shows Cyndi Lauper (And Other Advertisers) Could Have More Fun On Radio” with pharmaceuticals now network radio’s top ad category – with spend up 59% from 2018, from $95 million to $151 million, according to Miller Kaplan – there are plenty of good reasons for brands stuck on TV to move some of that money to AM/FM radio to recapture lost audience, as Procter & Gamble, Pfizer and others have done.
