Two New Pharmaceutical Studies: Swoop Reveals AM/FM Radio Delivers Significant Reach And Time Spent Among The Digestion Aliment Segment” and ABX Report Reveals AM/FM Radio Pharmaceutical Ads Are 94% As Effective As TV Ads At One-Fourth The CPMs
This article written by Pierre Bouvard, shares evidence of AM/FM radio’s marketing effectiveness for the pharmaceutical category is quickly accumulating, according to multiple case studies, AM/FM radio drives incremental reach and action, grows share of voice, and delivers high creative scores at a fraction of TV CPMs for pharmaceutical brand