ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Competitive Intelligence for Fast Food: Subway’s New Ad Look
Subway’s back, with gusto! Of ABX’s Top Ads of the Previous Week, Subway scored #1 in three of the five media types tested by ABX each week – Television, Internet and Out-of-Home. Relating to its slogan, “Founded on Fresh,” the highly effective...
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Competitive Intelligence for Restaurants: Olive Garden’s Agency Search
Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business. The client is looking for a more "creative" approach to their ads. Really? Olive Garden's Creative has Always Rated...
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