ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Advertising Effectiveness for McDonald’s: Hashbrowns or Hashtags?
Does Social Media Integrations Always Produce Higher Advertising Effectiveness Scores? Breakfast All Day advertising scores were strong enough to help McDonald’s creative effectiveness make a comeback! While these scores were higher, they also showed considerable variation due to creative differences. ...
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Battery Wars: Which Wins – Print or Television Advertising?
Two very different creative approaches. Two very different mediums. And the same creative effectiveness score for each! See how Energizer and Duracell battle it out. If you're interested in ad effectiveness in other media, visit "Integrated Marketing in All Media."...
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Competitive Intelligence for Restaurants: Olive Garden’s Agency Search
Olive Garden is putting its creative agency account into review. Grey, which has had the account for 30+ years, is defending the business. The client is looking for a more "creative" approach to their ads. Really? Olive Garden's Creative has Always Rated...
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