ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Evaluating Ads in Unexpected Venues
Evaluating ads in unexpected media placements can be like finding a pot of gold in a kitchen cabinet.
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Evaluating Ad Effectiveness Internationally
Evaluating ad effectiveness internationally is a critical challenge, especially if ad creative is measured using different measurement processes in each country.
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PROSPECTIVE SUPER BOWL 2025 ADVERTISERS – WAKE UP!
The 2024 Super Bowl generated an ironic achievement. It was blessed with an estimated record number of 120.3 million TV viewers on CBS alone, according to Nielsen. However, a seven-year longitudinal study by Bottom-Line Analytics (BLA), an advanced analytics and...
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Comparing Influencer Marketing with Traditional Advertising
Influencer marketing enables businesses to collaborate with individuals active in social media to increase brand exposure and drive sales. It is about activating a person with a large following to publish social media content promoting the advertiser’s products or services.
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Snoop Dogg is Making News as a US Import vs. Export
During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...
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Advertising Effectiveness Is Greatly Affected By Non-Paid Media
It began on April 1, 2023, when AB InBev hired several TikTok and Instagram celebrities to promote Bud Light. One was transgender influencer Dylan Mulvaney, who had 10MM followers at the time. A Bud Light boycott followed with the ferocity...
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JCPenney Tackles New Audiences with NFL Sponsorship
JCPenney Tackles New Audiences with “Make It Count” and NFL Sponsorship When you think of large retailers and the NFL, what stores come to mind first? Dick’s? Walmart? Target? We’ll bet that JCPenney was not in the top-of-mind list. Last...
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Advertising & Product Integration Insights – Succeeding with Barbie
“Humans Have Only One Ending, Ideas Live Forever.” That is a quote from the main trailer for the Barbie movie which opened on 7/21 to record box office opening weekend with a massive $155 million in ticket sales in North...
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