Resources > Case Study Market Mix Modeling
Case Study Market Mix Modeling
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
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Market Mix Model – African American Advertising – Short- and Long-Term Impact
Big Box Stores experienced a Public Relations crisis surrounding the George Floyd homicide. • Management realized the need to repair and grow the corporation’s relationship with the African American community. • Big Box Stores’ strategy was also to increase its...
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