Resources > Case Study Gender Equality Advertising
Case Study Gender Equality Advertising
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
![](https://www.adbenchmark.com/wp-content/uploads/2023/12/Screenshot-2023-12-20-at-14.20.29-650x365.png)
Marketing Mix Analytics – Impact of Gender Bias
A major discount retailer found that female customers represent over 60% of all purchases, and enjoyed a 15% annual growth rate. But its growth could have been 3% higher had there not been a deterioration of how females were perceived...
Download ![](https://www.adbenchmark.com/wp-content/uploads/2023/12/Screenshot-2023-12-20-at-14.18.03-650x366.png)
Marketing Mix Model for Women’s Skincare Product
In this analysis, we will be applying predictive modeling for a large women’s skincare brand to determine the relative importance of three media effects: The impact and importance of media spend levels over the Short-Term (<=one year); The impact of...
Download