Resources > Author: Diane Light Waight
Author: Diane Light Waight
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
Super Bowl 2023 & World Cup 2022 Advertising Effectiveness
This is our fifth year of reviewing the effectiveness of Super Bowl advertising. Our primary source for advertising testing continues to be from Advertising Benchmark Index (ABX). This year, we have added a comparison between Super Bowl and World Cup. The 2023...
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Top Five 2019 Super Bowl Ads for Female Gender Equality
Everyone's asking, "how did women do in the Super Bowl ads this year?" "Did they appear empowered?" "Are they shown with respect?" The good news, according to Jack Neff of AdAge, female gender scores did improve a little this year...
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