Resources > Author: Diane Light Waight
Author: Diane Light Waight
The ABX take on advertising
ABX Research and Analysis on Compelling Advertising
Read on to get a competitive edge in creating effective ad.
![Super Bowl Advertisers - Wake Up!](https://www.adbenchmark.com/wp-content/uploads/2024/02/Super-Bowl-Advertising-Wake-Up-650x650.jpeg)
PROSPECTIVE SUPER BOWL 2025 ADVERTISERS – WAKE UP!
The 2024 Super Bowl generated an ironic achievement. It was blessed with an estimated record number of 120.3 million TV viewers on CBS alone, according to Nielsen. However, a seven-year longitudinal study by Bottom-Line Analytics (BLA), an advanced analytics and...
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Seventy-Two Percent of Super Bowl Ads Miss the Mark in Driving Viewers to Act
For all the glitz, glamour, and CGI, why did 72% of Super Bowl ads miss the mark in driving consumer action for their brands? And why did overall average creative effectiveness for all ads dip to the lowest point in...
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Comparing Influencer Marketing with Traditional Advertising
Influencer marketing enables businesses to collaborate with individuals active in social media to increase brand exposure and drive sales. It is about activating a person with a large following to publish social media content promoting the advertiser’s products or services.
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Snoop Dogg is Making News as a US Import vs. Export
During the pandemic, home delivery businesses soared and in 2020 Just Eat Takeaway.com NV (TKWY.AS) purchased US Grubhub for $7.3 billion. Then the pandemic ended, TKWY.AS stock fell precipitously. Now it is rebounding. In October 2023, TKWY.AS raised its core...
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Advertising Effectiveness Is Greatly Affected By Non-Paid Media
It began on April 1, 2023, when AB InBev hired several TikTok and Instagram celebrities to promote Bud Light. One was transgender influencer Dylan Mulvaney, who had 10MM followers at the time. A Bud Light boycott followed with the ferocity...
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JCPenney Tackles New Audiences with NFL Sponsorship
JCPenney Tackles New Audiences with “Make It Count” and NFL Sponsorship When you think of large retailers and the NFL, what stores come to mind first? Dick’s? Walmart? Target? We’ll bet that JCPenney was not in the top-of-mind list. Last...
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Advertising & Product Integration Insights – Succeeding with Barbie
“Humans Have Only One Ending, Ideas Live Forever.” That is a quote from the main trailer for the Barbie movie which opened on 7/21 to record box office opening weekend with a massive $155 million in ticket sales in North...
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Bottom-Scoring Global Print Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Top-Scoring Global Print Advertising for 2022
ABX measures ads across all media types in the U.S. and internationally reaching geographical areas representing 90% of global media spend. This post is a part of our systematic review of good and bad ads for 2022 by Media Type....
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Achieving Communication Greatness
On June 09, 2023, a lead story in Ad Age was PepsiCo-owned brand Gatorade reviving the “Be Like Mike” campaign. The new commercial is also one of the first ads launched under new Chief Brand Officer Anuj Bhasin. The new...
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