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At ABX, our work sets the standard for advertising performance pairing leading-edge research with consumer intent to act. We measure it so you can improve it.

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Did you know we utilize the same methodology across every media type we measure?

LEARN WHY THIS IS CRUCIAL TO YOUR CAMPAIGN'S SUCCESS!

The ABX Solution

Informed by the most powerful global syndicated database in the industry — coupled with the most agile support team — we deliver the start-to-finish custom insights creative teams need to dramatically increase advertising impact.

 

ABX clients routinely achieve a 20% increase in ad effectiveness

3 POWERFUL SYSTEMS DRIVE THIS SUCCESS.

1

THE DATA:

ABX Index™

The baseline we measure against, using identical methodology across all media types, channels, and countries.

2

THE INSIGHTS:

ABX Creative Feedback Loop™

The X-factor your creative team has been missing.

3

THE TEAM:

ABX Concierge Service

The customized support that drives your success.

VIEW ALL SOLUTIONS

Case Study:

Major US retailer sees powerful year-over-year improvement in their advertising returns thanks to the ABX Index™

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Lastest Resources

1

Is Creative Wearout a Thing Webinar

WEBINAR:

Is Creative Wearout a Thing?

ABX Advertising Benchmark Index reveals the quantitative answer to the question of wearout and the factors that contribute to creative that resonates and stands the test of time.

2

ABX Guide to Out-Of-Home Advertising Creative Effectiveness

eBOOK:

Out-of-Home Creative Effectiveness Guide

OOH and DOOH advertising has grown significantly over the past few years, and is a very real ROAS treasure. Releasing its creative power is relatively simple when one considers the Seven Best Practices found in this eBook.

3

TM MAXX Ad

BLOG:

Creating Advertising for the Gen X Woman

Media buyers tend to allocate the largest portion of their media spend toward 18-34-year-olds, yet women 50+ have more than $15 trillion in spending power?

ALL RESOURCES

We chose ABX because of its massive syndicated database of creative analytics across all media types, solid norms and actionable insights.

As one of the largest global advertisers, we needed competitive advertising effectiveness data in all our domestic and international markets to understand how our creative was working in-market. ABX made this possible.  ABX has been an effective and responsive partner.

-Director of Global Consumer Insights

About ABX

For over 25 years, the ABX team of Visionaries, Inventors, and Pioneers has led the way in major ad effectiveness solutions, conducting millions of interviews and measurements across multimedia audiences.

We are the first to develop these industry gold-standard solutions.

Learn More