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The continuous, real-time creative feedback you need to drive revenue and ROAS.

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ABX evaluates your creative against the world’s largest database of in-market ads - across media types – so you can make smart business decisions.

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Did you know we utilize the same methodology across every media type we measure?

LEARN WHY THIS IS CRUCIAL TO YOUR CAMPAIGN'S SUCCESS!

The ABX Solution

Informed by the most powerful global, first-party database of ads evaluated for their effectiveness – updated daily – coupled with current consumer insights. We deliver dramatic increases in advertising impact.

 

ABX clients have more than doubled their ad effectiveness.

3 POWERFUL SYSTEMS DRIVE THIS SUCCESS.

1

THE DATA:

ABX Index™

Our primary metric comprised of the KPIs that count; Clear Brand, Messaging, Reputation and Call-to-Action. Proven to correlate and predict sales lift and profit.

2

THE INSIGHTS:

ABX Creative Feedback Loop™

For the first time, creative teams receive continuous, real-time feedback on all ads, which provides the information needed to improve creative effectiveness.

3

THE TEAM:

ABX Concierge Service

Every client’s dashboard is fully customizable. Exclusive One-Click™ Reports provide views of your data specific to your needs.

VIEW ALL SOLUTIONS

Case Study:

Major US retailer sees powerful year-over-year improvement in their advertising returns thanks to the ABX Index™

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Lastest Resources

1

Is Creative Wearout a Thing Webinar

WEBINAR:

Is Creative Wearout a Thing?

ABX Advertising Benchmark Index reveals the quantitative answer to the question of wearout and the factors that contribute to creative that resonates and stands the test of time.

2

ABX Guide to Out-Of-Home Advertising Creative Effectiveness

eBOOK:

Out-of-Home Creative Effectiveness Guide

OOH and DOOH advertising has grown significantly over the past few years, and is a very real ROAS treasure. Releasing its creative power is relatively simple when one considers the Seven Best Practices found in this eBook.

3

TM MAXX Ad

BLOG:

Creating Advertising for the Gen X Woman

Media buyers tend to allocate the largest portion of their media spend toward 18-34-year-olds, yet women 50+ have more than $15 trillion in spending power?

ALL RESOURCES

We chose ABX because of its massive syndicated database of creative analytics across all media types, solid norms and actionable insights.

As one of the largest global advertisers, we needed competitive advertising effectiveness data in all our domestic and international markets to understand how our creative was working in-market. ABX made this possible.  ABX has been an effective and responsive partner.

-Director of Global Consumer Insights

We are the first to develop these industry gold-standard solutions.

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About ABX

For over 25 years, the ABX team of Visionaries, Inventors, and Pioneers has led the way in major ad effectiveness solutions, conducting millions of interviews and measurements across multimedia audiences.

Research Partners & Members of Industry Organizations

Association of National Advertisers
SeeHer #SeeHer
Radio Advertising Bureau (RAB)
Out of Home Advertising Association of America (OAAA)
Insights Association
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